Beauty on demand marketplace for sale

What it is: Pre-revenue marketplace, validated with the local market, having 1000+ bookings and 500+ individual beauty service providers across major cities from Romania, with little to no marketing spend.

Why sell: Due to challenging market conditions combined with a series of life events for the founders, leading to not having enough time and resources to continue

Key assets:

• Codebase & IP
• Brand
• Website
• Social media accounts
• Domain
• Marketing materials
• Customers

Growth opportunity: Investment in customer acquisition through various paid channels, direct sales, maybe even content marketing would be great opportunities to grow the user base provided the buyer has capital to invest.

Move to another country/region other than Romania. The romanian market is particularly challenging.

Expand platform features to cover beauty salons. The main focus for us was individual/freelance beauty professionals.

Integrate a product marketplace (service providers often times want to also sell the products they use). Add the possibility for service providers to host video courses. Basically allow service providers to create their own brand inside of the platform, while the platform would become similar to LinkedIn for the beauty industry.

• Increase pricing
• Increase content marketing
• Add new product features
• Focus on SEO
• Social media marketing
• Expand to new markets
• Hire a B2B sales team
• Increase digital marketing
• Improve conversion rates

Asking price reasoning:

Development costs: 156 weeks x 15 hours/week/person x 3 people x 35$/hour = 245,700

Available software credits:

• AWS: 12,470$
• Twilio: 4,648$
• Stripe: 37,200$