Description

As a mother of two daughters, I was in search for beautiful children down outerwear. There is a clear lack of offering in stylish down coats and parka jackets for kids.

Pengu KIDS brand was launched together with clothing designer and retail channel specialist and is today operating in digital marketing and retail.

As a mother of two daughters, I was in search for beautiful children down outerwear. There is a clear lack of offering in stylish down coats and parka jackets for kids.

Pengu KIDS brand was launched together with clothing designer and retail channel specialist and has moved to digital marketing and retail.

Pengu KIDS customers love the brand due to its premium and Nordic design, well-fitting models and down filling.

I am selling my brand to give it a chance to grow bigger - to someone who can take it to next level. You can develop Pengu KIDS brand from anywhere in the world.

Business Operation
  • Year of Establishment:

    2015

  • Inventory / Stock Value and Description:

    High quality designer children's down coats and parka jackets (90% down, 10% feather) in value 19000 EUR.

  • Expansion Potential:

    High potential to develop the brand into international and worldwide business. The brand already have clients and fans from US to European Countries.

    - Continue developing down products collections and use Pengu KIDS know-how about product and customer buying preferences.
    - Add new assortment – widen the brand to other product categories, larger selection in collections.
    - Enter new and larger markets (US, Germany, UK, France, Canada) - invest in more strategic digital marketing and bring Pengu KIDS to new audiences (business has reached 2,5 mio visits through web shop, Facebook, Instagram)
    - Combine with your existing retailer to enter children wear segment, an easy add on with immediate results.

    Running your own business gives you a freedom. Through your own brand you are also free to express yourself and create new products and offerings.

    This brand has proven that there is a list of details that one kids coat should have and that is appreciated by its customers.

  • Support & Training:

    The brand has high quality production partnerships and full package of marketing insights about their customer personas and marketing principles. I am happy to share all my know-how and experience with the new owner.

  • Reasons for selling:

    I have been developing Pengu KIDS brand for five years and repeated design and production cycles 9 times. I can see, that I have created a premium brand and designed products that customers love.

    But I feel, I cannot take financially it to next level. It should grow internationally and needs investments into larger scale in marketing and production. Pengu KIDS should be a international and recognized children's brand.

  • Other Information

    I would be happy if Pengu KIDS could grow and develop and to be a channel for someone's creative mind. To have a brand and run your own business will give you freedom that you may have been dreaming of.

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  • Monday

    Open 24h

  • Tuesday

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  • Wednesday

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  • Thursday

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  • Friday

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  • Sunday

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  • 29th October 2020 2:51 pm local time

Advertising
Price
  • € 145000

  • Included: Inventory / Stock, Logo and Branding Assets, Support after sale, Domain and Website, Suppliers Relationship, Customer Base

Location

Tallinn, Eesti

Contact Form

    Map

    Tallinn, Eesti

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