Children's Designer Brand and Online Boutique

2015

High quality designer children's down coats and parka jackets (90% down, 10% feather) in value 19000 EUR.

High potential to develop the brand into international and worldwide business. The brand already have clients and fans from US to European Countries. - Continue developing down products collections and use Pengu KIDS know-how about product and customer buying preferences. - Add new assortment – widen the brand to other product categories, larger selection in collections. - Enter new and larger markets (US, Germany, UK, France, Canada) - invest in more strategic digital marketing and bring Pengu KIDS to new audiences (business has reached 2,5 mio visits through web shop, Facebook, Instagram) - Combine with your existing retailer to enter children wear segment, an easy add on with immediate results. Running your own business gives you a freedom. Through your own brand you are also free to express yourself and create new products and offerings. This brand has proven that there is a list of details that one kids coat should have and that is appreciated by its customers.

The brand has high quality production partnerships and full package of marketing insights about their customer personas and marketing principles. I am happy to share all my know-how and experience with the new owner.

I have been developing Pengu KIDS brand for five years and repeated design and production cycles 9 times. I can see, that I have created a premium brand and designed products that customers love. But I feel, I cannot take financially it to next level. It should grow internationally and needs investments into larger scale in marketing and production. Pengu KIDS should be a international and recognized children's brand.

I would be happy if Pengu KIDS could grow and develop and to be a channel for someone's creative mind. To have a brand and run your own business will give you freedom that you may have been dreaming of.