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E-commerce business activity consisting of the sale, distribution and representation of an underwear product offered for takeover. It concerns mainly activities consisting of B2C and suporting B2B sales. The emphasis is on B2C sales via a professionally set-up webshop in 5 languages and on several European marketplaces with exclusive sales rights.

The company represents and sells this underwear product within Europe, for which a patent has recently been granted in Europe under a third party worldwide registered trademark.

The company is managed by 2 owners, in total 1 FTE, and operates without staff by outsourcing all business processes, including: warehousing, marketing and IT. Order processing is done via fullfilment.

Special features:

Unique patented article with huge potential in Europe with high margins, excellent product reviews and low return rates. The customer potential is in the tens of millions as this product offers an extremely attractive solution to a common problem, for which there are no good alternatives available.


Almost all sales have been obtained organically. Opportunities lie in expansion on European marketplaces and online marketing for a wider reach to potential customers to capitalize on the potential.

The operation can be run location independent and operational transferred to other contractors like for instance the logistics.

Reason for sale:

To capitalize on the potential it needs to be taken to the next level mainly with online marketing.


The seller wishes to sell the business actvities under the third party brand  to a party that is active in the e-commerce and/or fashion industry.

Form of transaction:

This is not a take over of the company, but only of the business activities.


The asking price is on request.

Suitable for:

The business activities are interesting for strategic buyers/investors.

Confidentiality agreement (NDA):

An information memorandum is available after signing a confidentiality (NDA) agreement.

Business Operation
  • Real Estate and Premises Details:
    Not appicable
  • Furniture / Fixtures Value and Description:
    Not applicable
  • Inventory / Stock Value and Description:
    Available stock can be taken over.
  • Reasons for selling:
    See description.
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  • Included: Logo and Branding Assets, Domain and Website, Suppliers Relationship, Customer Base

Amsterdam, Netherlands

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