The opportunity is to purchase two eCommerce stores, a branded product manufacturing label 600k+ social followers, direct manufacturer and distribution relationships and 20k+ email subscribers. The business has been operated with a very efficient architecture and with the right operating capital, offers the new owners a fantastic foundation to scale from, with multiple growth opportunities at the door.
Originally started by Jeep enthusiasts who felt there was an opportunity to offer a one-stop-shop for all Jeep parts and accessories. In 2018 opened a warehouse and shop in Austin TX where we were well received by the community. In the setup of the business they installed an eCommerce store. In 2019 a new owner joined the syndicate and continued to pivot Titan Brands toward a 100% drop-ship and 100% online business. In addition to these changes, growth in the product line, social media management and refined Google strategy has seen the business transform.
In Q1, 2020 we launched an Amazon store, reselling existing product lines. This is the fist step to becoming accepted into the Fulfillment By Amazon (FBA) program.
A full business prospectus is available for review on request.
We see there are a number of key growth opportunities: 1) Content play using current social following as a launchpad 2) AMAZON FBA store 3) Paid ads on FB/Instagram + Better abandoned cart shopping 4) AD/SEO and GOOGLE Shopping increase spend and strategy. 5) More products on both the Jeep People and Titan stores - More JL Products - Gladiator Products - UTV/ATV/Powersports gear and accessories (started UTV already) - Merchandising (Apparel, stickers etc) 6) Expos and trade shows - Overland Expo East + West, SEMA, Jeep Shows
1.5+ Million modified Jeep Wranglears on the road in America, 62% are modified or in the process of being modified. The outdoor lifestyle resonates with Wrangler owners - 71%+ take their Wrangler to camp sites and trails - 63% own at least one piece of powersports equipment (ATV/JetSki/Boat/RV) 62% of modified Wranglers had accessories installed by the owner. 86% of Wranglers are used as a daily driver as well as a weekend warrior 87% of Wrangler owners prefer to ‘stage’ their builds over time – great for loyalty and resells.
The current team will handover all documentation, access to all supporting technology, workflows and customers. The main FT employee is willing to stay on with the new owners if required. The current owners are willing to help with the handover as well.
1st October 2020 6:16 pm local time
Included: Logo and Branding Assets, Support after sale, Domain and Website, Suppliers Relationship, Customer Base